You may have noticed recently that every website design is starting to look—well, quite similar. You’ve seen it before: a full-width website, with a full-width hero stock image or stock video, some short and clever H1 headline text centered over the hero, with a logo on the left, and a navigation bar on the right. Ring a bell? Now here’s the crazy thing—this is perfectly OK.
It may seem overdone, but users prefer familiar experiences across the web. As web design guru Steve Krug says, “Conventions only become conventions if they work.” And the truth is, this layout has proven itself effective by allowing users to navigate the site as easily and intuitively as possible. As a business owner or UX designer, you want to make it easy to engage new customers. Simply put, websites shouldn’t leave people scratching their heads and trying to figure out how to find what they want.
The formula is a simple one: with an eye-catching hero and an attention-grabbing H1 copy, you can communicate your brand and product—and users can navigate your website without interference. If you’re looking for inspiration, check out a few of our eye-catching designs made using stock images below.
Small businesses have a hard enough time acquiring new customers and expanding their reach as it is. As a web designer, it’s your job to make customer conversion as seamless as possible so your clients can make the big money. This design layout achieves just that.
What do you think of this design trend? Does it make you yawn or simplify your job? Whether you’re staying on trend or designing the next big thing, get all the hero images you need.
Degas, Renoir, Monet—these are some of the greatest impressionist painters of all time, and their emotive paintings still inspire artists and designers to this day. But you probably wouldn’t expect impressionism to show up in stock images, would you? Well prepare to be surprised! In our new Future of Creativity Collection, imagination meets tech—and we’re adopting classic styles to make them something new: digital.
Impressionism is a style of immediacy and movement—of expression as much as representation. Its colors are vibrant, its brush strokes apparent. Modern artists take it to another level using heavily saturated color palettes and modern scenes.
Curious how you can use this trend in your designs? Check out how we allowed this night time cityscape to inspire our design with this music app concept.
Bring your designs into the modern age with sleek text treatment, heavy blurs, and less than opaque containers. Think contrast and contradiction—mix classic painting techniques with tech and let your imagination run amok. The color explosion can be contrasted with sleek design elements.
Now it’s your turn. Are you ready to let Monet and Manet back into your artist’s heart?
If you thought you’d seen all the trends there could be by now, think again. There is a new design style in town—actually, it’s kind of old—and it’s making websites look bad. Known as brutalist web design, this “back to basics” trend is a reaction to the user-friendly, “too perfect” web pages that have overtaken the digital world as designers and browsers become more comfortable pushing their creative boundaries. Given the renewed popularity of brutalism, we beg the question: Can web design ever be too good?
To achieve this retro look all you have to do is forget everything you’ve ever learned about web design best practices. In brutalism, there really aren’t any rules. One of the key components is how easy it should be to code your web design in HTML. We took this as a hint to have some fun and go a little crazy with bright colors, fun stock vectors, and of course we can’t forget monospace fonts.
The brutalist design style was originally an architecture movement from the 1950s through the 1970s, and it descended from the modernist movement. The aesthetic was about showcasing the raw concrete and not trying to gloss over how a building was actually made and structured. Brutalist web design boasts the same philosophy—don’t hide the structure of your website—or rather the HTML. It truly is web design at its core. Think Craigslist. No CSS, just functionality.
So, what do you think? Are you willing to jump on the brutalist band wagon or would you rather stick with more modern times?
While trends may come and go, if you’re looking for some amazing stock vectors for your next web design project, check out our 20 best graphics for web design.