T-shirts, hats, mugs, bags, pens, or socks—if you can think of it, you can put your logo on it. Swag is a crucial part of your marketing strategy. If it’s wearable or useful, you can guarantee great swag will get your brand in front of new eyes and help create lasting awareness. To spark your inspiration, we’ve outlined three ways companies can use swag to show off the strengths of their business and values—whether you’re a small business owner or Mark Zuckerberg himself, these top swag tricks will help you elevate your brand to the next level.
Keep in mind, you can’t just slap your logo on a coffee mug and call it a day, not if you want to make a significant impact—you don’t want to devalue your brand with common promotional products. Push the design of your swag to the next level and incorporate stock graphics, vectors and photos to help the inner spirit of your brand shine.
Your company’s brand is more than just the logo and colors—it’s a personality and a vision. Highlight your brand’s internal values that don’t always get to shine so brightly to the world outside your office. Swag is an excellent marketing tool, but it’s also an important way to create a strong working community among coworkers and teammates.
#1 Swag for Facebook
Consider Facebook, for instance. They have five core values that drive their inner company workings and their hiring process. While they aren’t always advertised to the external world, it’s a huge part of their company culture and brand. As an example, we created a quick swag design encapsulating one of their values—in the words of Mark Zuckerberg, “Move fast and break things.”
Download the stock image of a blur speed effect used in this design.
#2 Swag for Google
Google is another company with strong internal values. They are innovative, creative, and they push boundaries. One of their ten core values is, “You can be serious without a suit.” They believe work should be challenging—but also fun. To reflect that playful attitude and boundary pushing mentality, we imagined a fun baseball cap that proudly boasts the value.
Download the stock illustration of an astronaut used in this design.
#3 Swag for Slack
Slack is another company with strong internal values that don’t always see the light of day. They focus on three keywords: diligence, curiosity, and empathy. Slack’s brand always portrays a fun and playful attitude—similar to Google—but with a little more youth and edginess due to their bright, saturated, and hip brand colors. We imagine that their swag should be playful and maybe even downright silly—like this bag.
Download the cat vector illustration used in this design.
There are so many possibilities when it comes to designing swag—especially when you have unlimited downloads from our library of royalty-free stock images. Try not to limit your designs to a simple logo. Think edgier, more fun, more creative. Whether the swag you’re designing is for your customers or your employees, the more unique the design, the more effective your swag will be in spreading your brand’s message and increasing awareness.
Ready to take your company’s swag to the next level? Explore our library of stock images, or check our Top 30 Favorite Label Vectors for Branding for more swag inspiration.