The tug-of-war between design and color is a tale as old as time, but at the end of the day, good design deserves a thoughtful color scheme—and vice-versa. To get the most out of this dynamic relationship, learning the fundamentals of color theory is one of the first things you should tackle as a designer. Sometimes an idea can spring from a color palette and breathe life into your designs. Other times, it’s the glue that keeps all of your ideas together.
This season, one color scheme in particular is ruling the design scene, and it’s refreshingly easy to achieve. A monochromatic color palette is a great choice for creating visual consistency while keeping your projects on-trend. Just take a look at our monochromatic book cover design below. With just a few simple stock vectors, some carefully placed text, and a Hue blend mode layered on top, we’ve created a beautiful cover design of one of our favorite books—Creativity, Inc. by Ed Catmull and Amy Wallace.
Beautiful design doesn’t have to be difficult to achieve—in fact, simplicity often makes for a more effective design. Monochromatic color palettes can take retro elements like plaid and a typeface like Bookmania and make them feel modern and fresh.
So, what do you say—are you bold enough to start designing your own monochromatic illustrations with stock vectors?
In web design, vector icons not only make your page look on-trend, they’re also great to convey a large amount of information in a way that’s both efficient and visually appealing—a rare combination in the world of design. Since users tend to rapidly skim pages, well-designed icons make your message easier to pinpoint by breaking up the content of a page so that viewers can quickly identify your services or products.
Take a look at our example below. This attention-grabbing homepage is noticeable for all the right reasons—with one quick glance, you get all the important details without any visual or verbal clutter.
So now you see why icons are a win-win for content and design, but the tricky thing about icons is that they can be really tough to design well. They require time and an attention to detail that can take hours or even days to get just right—even if you’re a professional designer.
The good news? We recently acquired a new collection of stock vectors for our library, including dozens of high-quality icon designs. They will take your web pages to the next level and save you hours upon hours of work. Check out some of our favorites here and if you want to see how to use icons in a resume, check out this post.
So what do you say—are you ready to take your website designs to the next level?