Flat Design Backgrounds: How to Make the Hottest Design Trend Work for You
Flat design is all the rage for its minimalism, but getting it just right can be hard to do. These quick tips will help you capture the look in seconds.
Flat Design Cheat Sheet
Flat design is a direct move away from all the fancy 3D effects that have been in use over recent years, made most well-known by Apple’s icons on their iPhone and iPad devices. The clean, 2D look of flat design is supposed to be simple, powerful, and easy on the eyes. Yet if not done just right, it can also look childish and unprofessional. One way to avoid that is to start with a flat design background done by the experts. Try to grab something simple, but eye-catching, and you will be surprised how much a little font with your tagline and perhaps a brand image and link is all you need to finish up the image and look like a design hipster in the process. That’s the beauty, and the point, of flat design. You are being complex by being simple, and letting the human brain naturally engage the shapes and colors without overwhelming the audience.
Stock Media Stock Up
Another approach to looking like a flat design guru is to layer your choice of background with some flat design images, such as these. You can create a simple message with the images, arranging them as you wish, and allowing the audience to “read” your symbol-based language. This isn’t as childish as it sounds: the brain reads symbols differently than it does text, essentially paying more attention to your words when they aren’t words at all. So take advantage of it, and create a flow to your communications that naturally engages – and converts – your reader.
Avoiding Icon Overload
Finally, the best kept secret to great flat design is to take your flat design background choice, and invest in some awesome icons for it. Outsource your icon creation to the graphic design experts, and your site can be instantly navigable to users of all levels of sophistication. That’s the other great benefit to flat design: it allows the customer or visitor to feel smart and welcome, and gives their attention to what you want to say and sell, rather than to figuring out what all the fancy buttons and boxes mean. Flat design icons allow you to pack your site with ways to get a second or third click from a visitor without cluttering the look of the page.
While often misunderstood, flat design is still a powerful tool for converting visitors and engaging them, if you use it right!