Social Media

30 Vectors for Labeling Everything—Market Your Product Like a Pro

by Maddie Stearn on February 11, 2017 1 comment

Everything has a label—and small business owners understand this particularly well. From the product itself to social media campaigns, labels are everywhere. Labels also help combat brand fatigue by spicing up marketing materials. When your business has a sale for every major event in the year, labels are a godsend.

The takeaway? Your labels need to be certified fresh.

Stock vector labels are enormously useful for creating a wide variety of product labels. Not to rip off Portlandia, but name an object and we’ll say, “Put a (stock) label on it!” The possibilities are endless.

The GraphicStock library has thousands of labels that are also vectors, so they’re completely customizable. In our image above, we put our own spin on a label from a customizable template pack. You can find that label and more in our hand-picked gallery of 30 popular stock vector labels.

 

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stock vector labels
Download these stock labels.

 

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stock vector labels
Download these stock labels.

 

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stock vector labels
Download these stock labels.

 

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stock vector labels
Download these stock labels.

 

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stock vector labels
Download these stock labels.

 

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stock vector labels
Download these stock labels.

 

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stock vector labels
Download these stock labels.

 

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stock vector labels
Download these stock labels.

 

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stock vector labels
Download these stock labels.

 

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stock vector labels
Download these stock labels.

 

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stock vector labels
Download these stock labels.

 

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stock vector labels
Download these stock labels.

 

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stock vector labels
Download these stock labels.

 

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stock vector labels
Download these stock labels.

 

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stock vector labels
Download this stock label.

 

 
Feeling inspired? Make sure to visit our royalty-free vectors library to see all 30 vector labels.

 

Download All 30 Labels

 

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Maddie Stearn30 Vectors for Labeling Everything—Market Your Product Like a Pro

#InstaFamous: The Top Hashtags for Designers on Instagram

by Caitlyn Hampton on February 1, 2017 No comments

Instagram is one of our favorite platforms for engaging with all types of creatives (spoiler: we post a lot of our favorite stock images). As a purely visual-driven social media channel, it’s an excellent way to get your design work out in front of unfamiliar eyes and embrace the impact it can have on your recognition and reach. Think of it as a tool for engagement and connection, rather than just another way to interact with friends and brands. You can create a community while advertising your talent and expertise—it’s a win-win!

Hashtags are an essential tool for getting the most out of Instagram. While it’s not nearly as important as posting quality graphics in the first place, using effective hashtags will allow you to reach more eyeballs. It’s how others discover your feed and follow topics of interest.

We researched the top hashtags for designers to help you build your brand using Instagram…and maybe even become #InstaFamous. It’s important to have a healthy mix of broad tags and also more niche tags. The more popular tags expand your audience, while the more specific ones lead to greater engagement.

These are our top picks:

Most Popular Design Hashtags

 
#graphicdesign #design #art #graphic #typography
 

General Design Hashtags

 
#designer #designers #creative #creatives #artist #artoftheday #picoftheday #digitalart #graphic #graphicart #graphics #workspace
 

Graphic Design Hashtags

 
#photoshop #illustrator #posterdesign #vector #vectorart #visualstyle
 

Branding Hashtags

 
#brand #brandidentity #branding #logo #seo
 

Illustration Hashtags

 
#illustration #cartoon #animation #aftereffects #gif
 

Typography Hashtags

 
#font #typeface #handdrawntype #calligraphy #handmadetype #lettering #typedaily #typedesign #typegang #typespire #typography
 

Web Design Hashtags

 
#web #webdesign #ux #ui #webdesigner #developer #webdeveloper #wordpress
 
These hashtags will put your work in front of a wide audience and, if you play your cards right, may even rank top in discovery—leading to potentially thousands of likes and follows.

Need some high-quality graphics to help get started on your designs? Explore our library of over 350,000 royalty-free images. You can use them for Instagram memes, and just about any other project!

Get #InstaFamous Graphics
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Caitlyn Hampton#InstaFamous: The Top Hashtags for Designers on Instagram

20 Stock Photos That Will Actually “Un-Stock” Your Advertising

by Caroline Mercurio on December 7, 2016 No comments

In advertising, you need to lead first with visuals to grab your audience’s attention. Yet not every creative team has a photographer on call with an unlimited travel budget to supply a steady stream of fresh and innovative images. Instead, the majority of marketers and designers turn to stock photographs for high quality content.

Unfortunately, some of these photos can seem “stocky”—too posed, too cliched, and too unreal—for consumers to truly connect with the message. That’s why we’ve picked 20 of our favorite photos to “un-stock” your advertising, as well as explaining the four best types of photos to look for when picking fresh visual content for your advertising.

 

Authentic Portraits

Day in and day out, customers are bombarded with photographs of retouched models in highly-posed situations. Advertising that uses images of everyday people in realistic contexts can connect with audiences at a human level, resonating with consumers’ desire for authenticity.

Portraiture with subjects who develop strong and honest rapports with the camera evoke a sense of believability and earnesty. Direct and emotive gazes without false smiles are crucial for these types of advertising portraits.

 
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Stock Photos

Download this lifestyle portrait of an elderly man at work.

 
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Stock Photos

Download this lifestyle portrait of a happy boy laughing.

 
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Stock Photos

Download this lifestyle portrait of a woman and her husband.

 
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Stock Photos

Download this lifestyle portrait of a young woman working out.

 
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Stock Photos

Download this lifestyle portrait of a pedestrian in the city.

 

Street Photography

The city is in the zeitgeist. Because we live in a constantly connected, digital world, metropolitan imagery has begun to resonate more and more with audiences, regardless of where ever they actually are.

Aesthetically, street photography appeals to viewers because of the wide array of textures and diversity of subjects it offers, as well as the frequent contrasts between structured, urban environments and their human inhabitants.

 
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Stock Photos

Download this street photograph of people in a crowd.

 
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Stock Photos

Download this photograph of graffiti on the metro.

 
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Stock Photos

Download this photograph of a young skateboarder in the city.

 
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Stock Photos

Download this photography of a tourist photographing a Vatican street.

 
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Stock Photos

Download this photograph of people on a busy street.

 

Flat Lay

Although seemingly more posed and polished than many of the visual trends we’ve highlighted, flat lay photography is having a moment. The style has it’s own kind of authenticity—the illusion of two dimensional space and the style’s fusion of geometric layouts with organic shapes appeals to an innate desire for simplicity and order.

Flat lay is especially popular for food advertising, but the aesthetic lends itself to any number of objects, from tools to plastic packaging. Using flat lay photos like these will keep your advertising fresh and on trend.

 
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Stock Photos

Download this flat lay laptop photograph.

 
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Stock Photos

Download this flat lay fresh fruits in a cone photograph.

 
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Stock Photos

Download this pills on a plate flat lay medical photograph.

 
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Stock Photos

Download this ice cream packaging bags flat lay photograph.

 
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Stock Photos

Download this flat lay tools photograph.

 

Quirky Subjects

A sense of humor, especially one that’s just slightly off-beat and not overly cliched, can really help cut through the noise in today’s oversaturated advertising landscape. Fun, quirky subjects with visually striking compositions do this by connecting with audiences through one of the most basic languages there is—humor.

To capture this trend, focus on images that feature off-center composition, bright or contrasting colors, and subjects that are just slightly weird or odd without being completely unrelatable. Think of a Wes Anderson film, but for advertising.

 
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Stock Photos

Download this quirky photograph of a business person exercising.

 
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Stock Photos

Download this quirky photograph of a grumpy middle aged woman with hair rollers.

 
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Stock Photos

Download this quirky photograph of a senior cook.

 
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Stock Photos

Download this quirky photograph of a thinking student in a cap.

 
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Stock Photos

Download this quirky photograph of a man with a red nose.

 
Ready to start creating? Download all 20 photos and more—or, if you’re looking for even more inspiration, take a look at our guide to the Hottest Design Trends of 2016.

 

Un-stock Your Ads

 

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Caroline Mercurio20 Stock Photos That Will Actually “Un-Stock” Your Advertising

50 Perfect Stock Photos For All Your Social Media Images

by Caroline Mercurio on December 2, 2016 No comments

Imagery is your most powerful tool on social media. Whether you are new to social branding or a seasoned Instagrammer, stock photos can help establish your online identity. On Twitter, Facebook, LinkedIn, Pinterest, or any other channel, engaging graphics appeal to your audience and increase engagement—which means more clicks, shares, favorites, and—ultimately—sales. In short, better social images mean better business.

But how do you create compelling images efficiently? To make sure you won’t get slapped with a copyright violation or end up with a low-quality graphic, the answer is simple: use stock graphics. It’s something professional graphic designers have been doing for ages.

To make it easy for you, we’ve curated 50 fan-favorite photos for social media designs. Take a look at our top 10 and then click the button at the bottom of the post to download the entire collection!

 
1. Backgrounds
Sometimes you want an image to speak for itself—but other times you need an eye-catching background for your message. That’s where photos like this come into play.

Stock PhotosDownload this Mosaic Background stock photo

 
2. Landscapes
Can you even look at this without feeling a sense of calm? From gorgeous seascapes to snowy mountaintops and everything in between, landscapes are perfect for any number of social media projects.

Stock PhotosDownload this Vintage Apple Orchard stock photo

 
3. Travel
Anyone up for a little #TravelTuesday? Help your readers escape their desk for a few minutes and travel the world with stunning photos of monuments around the world.

Stock PhotosDownload this Statue of Liberty stock photo

 
4. Business
We all have to make a living somehow, so it makes sense that stock photos depicting common business themes are popular on social media. Besides, who wouldn’t want their desk space to look this zen?

Stock PhotosDownload this Laptop stock photo

 
5. Fitness
Fitness is a multi-billion dollar industry—it’s no wonder that photos inspiring us to hit the weights make up a huge number of the images we see online every day (#fitspo). Stand out from the pack with visually interesting shots that look beyond the abs.

Stock PhotosDownload this Kettle Ball Workout stock photo

 
6. R&R
In this day and age, we all need to stop and catch our breath sometimes. Steal a few minutes of zen with calm-inducing photos like this one.

Stock PhotosDownload this Hot Stone Treatment stock photo

 
7. Flower Power
What is it about close-ups of flowers? The compositions are eye-catching and incredibly beautiful. So go ahead—stop and smell the roses.

Stock PhotosDownload this Monarch Butterfly and Flower stock photo

 
8. Holidays & Celebrations
Whether it’s Christmas, Hanukkah, Fourth of July, New Year’s Eve, or any of the hundreds of other holidays people around the world celebrate each year, these popular photographs take full advantage of the season.

Stock PhotosDownload this Holiday Beverage stock photo

 
9. Cute & Cuddly
It’s just a fact—cat’s rule the Internet. But don’t forget about dogs, and owls, and alpacas. Yes, we said alpacas. They’re really cute, okay? Give your audiences something they’ll love with these heartwarming images.

stock photosDownload this Cat in Sunglasses stock photo

 
10. Food
There’s a reason that Instagram food blogging is a thing. We’re obsessed with food. It can be anything—even brussels sprouts. If it’s well plated and lit perfectly, we want to eat it, and show it to our friends so that they can fantasize about eating it too.

Stock PhotosDownload this Cherries on a Wooden Background stock photo

There is no end to what you can create and share with our top 50 stock images for social. If you are looking for a little more guidance on formatting your social images, check out our post on Facebook Image Sizing.

Feeling inspired? You can download the entire curated collection as part of your GraphicStock subscription.

 

Explore our Top 50 Social Images

 

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Caroline Mercurio50 Perfect Stock Photos For All Your Social Media Images

How to Make Social Media Banners in Photoshop

by Alison Murphy on March 29, 2016 3 comments

Cover photos and banners are an excellent way to make your social media pages look more professional. It may seem a little intimidating to do this yourself, but it’s actually quite easy to do in Photoshop!

Hannah from We Lived Happily Every After is here with a quick how-to on making your own header images for Facebook, Twitter, Etsy, YouTube, and Pinterest.

We’ll start with a Facebook Cover Photo, but you can apply the same technique to any platform using the dimensions in this cheat sheet:

Social Media Banner Sizes
 

1. Size your canvas at 851×315 pixels at 72 DPI, RGB

How to Make Social Media Banners in Photoshop

How to Make Social Media Banners in Photoshop


2. Add a background image or texture and paste into the canvas.

GraphicStock has a huge library full of great options for all types of businesses, blogs, and brands. You can also add multiple photos if you want a collage instead of just one image.

How to Make Social Media Banners in Photoshop


3. If adding text, you can add a blur to make the words pop.

Go to Filter / Blur / Gaussian Blur. Drag the dial to the right until you get your desired blur.

How to Make Social Media Banners in Photoshop


4. Add your logo, text, and any graphic overlays of choice.

How to Make Social Media Banners in Photoshop

You can lower the opacity of the overlay layers for a cool, unique effect.

How to Make Social Media Banners in Photoshop


5. Before saving, make sure no text or important elements are within 160px of the left corner, which is where your Facebook profile photo will show up.

How to Make Social Media Banners in Photoshop

So what are you waiting for?! Go dress up your social media accounts!

Get Started with Backgrounds for Social Media
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Alison MurphyHow to Make Social Media Banners in Photoshop

What Every Designer Must Know About Copyrights

by Brian Platt on April 10, 2015 6 comments

If Apple can amass nearly $200 billion in cash and still face lawsuit after lawsuit claiming copyright violation, it’s safe to say no “little guy” is immune.

Instead, today’s artists and designers have no choice but to study the concepts of copyright in addition to those of design. It’s for this reason we’ve outlined some of the key principles for avoiding legal confrontations both in court and online—so that artists can focus on what they do best: mastering the art of design, not the art of rights or liabilities.

In itself, just using royalty-free graphics is certainly a strategy for avoiding drama. However, the best protection ultimately comes from pairing these resources with a working knowledge of the best practices surrounding copyright law.

An Introduction to Copyright for Designers
As a very general rule, you own the sole rights to works of art that you create. Just as strangers don’t have the right to enter your home and randomly take possession of your paintings, they are generally prohibited from taking possession of your digital artwork by posting it to websites, using it to advertise their products, or selling it as their own—even if they’ve reworked it first by adding their own adjustments and modifications.

Of course, the reverse also holds true. Use the product of someone else’s work in a project without permission, and they’ll have the right to claim damages from you.

This applies not just to actual artwork, but to the mere “likeness” of artwork—meaning you can still face litigation for tracing someone else’s work and adding your own spin, regardless of whether or not you’ve drawn a profit from doing so.

This is part of the allure behind using royalty-free graphics for your design projects, as you’re free to use them in virtually any way you choose after you’ve downloaded them.

Options for Protecting Your Design Work
Many artists find it isn’t necessary to register the copyrights of their design work, as works of art are automatically protected by copyright from the moment they’re created. Registering a copyright just makes that creation and ownership easier to prove—and litigate—as it generates a public record.

You can register a piece of artwork through an attorney or through the U.S. Copyright Office for as low as $35. However, you’ll want to save yourself the postage by ignoring any advice to beat the system with what’s often called a “poor man’s copyright.” Mailing yourself a copy of your work by way of certified mail isn’t likely to hold up in court, regardless of how tightly you seal your envelope.

Finding Resources With No Strings Attached
Using images from our library isn’t nearly as complex. Members can download unlimited graphics, photos, templates, and more and use them worry-free without expiration dates or limitations on print runs.

Every graphic in our library comes with the right to keep using it forever, whether it was downloaded as a part of our unlimited subscription plan or a trial—regardless of your current membership status.

 

Explore Royalty-Free Stock Images
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Brian PlattWhat Every Designer Must Know About Copyrights

Graphic Stock Announce: We Have Photoshop Files

by Brian Platt on April 9, 2014 1 comment

Graphic Stock is proud to announce our files are downloadable in a Photoshop format.

EPS and PDF files are vector formats. These images can be scaled to any size without losing quality. They also contain layers (just like Photoshop.) However, these files must be opened with vector editing software in order to be scaled and retain layers.

PNG and JPEG are raster formats cannot be scaled beyond their original size without losing quality (becoming pixelated or grainy). PNGs are able to contain transparency, when an image is created in such a way. Both PNGs and JPEGs are flat images, meaning that by their nature they have no layers.

If our users don’t have the appropriate software, they can’t edit graphics and retain their layers. Based on survey data the majority of our customers use Photoshop, so this is why we’ve created PSDs. PSD files contain layers but are raster images.

PSD files are made specifically for Photoshop. They contain a varying number of layers (anywhere from 5 to over 1,000) depending on how the original EPS files were organized.

Now, you can edit our images in Photoshop with more control than ever before. You can delete elements you don’t want, change how items overlap, and easily edit elements without needing to manually selecting items.

As Graphic Stock, we’re super happy to give you an insane amount of seriously amazing and useful files. We hope this makes you, our beloved customers, happy too.

To find PSD files in our library, refine your search on the left hand side of the screen under “Download Format,” and then click, “Update Search,” as you can see here:

PSDDESKTOP

Check out this little preview of our total offering of PSD files. Get a subscription and head to our library for more!

vector-set-of-calligraphic-design-elements-913-1941 white-paper-numbered-banners-913-2094 64-1013-A0066 232-1013-A0234 vector-set-of--isolated-photo-frames-913-1931 yellow-notice-papers-with-elements-for-attaching-paper-913-2133 100-1013-A0102153-1013-A0155

 

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Brian PlattGraphic Stock Announce: We Have Photoshop Files

Graphic Stock New Feature Announce: How To Create Lightboxes

by Brian Platt on March 28, 2014 No comments

Graphic Stock’s new lightbox feature makes organizing images and vector graphics for a project really easy! You can also use the feature to create and curate collections.

Use lightboxes to consolidate and label clips right inside the Graphic Stock interface. Add images to a lightbox, name it, and download from your lightbox to more easily keep track of your favorites.

All it takes is a Graphic Stock username, login and password. Get started with a 7 day free trial subscription.

After logging in, begin browsing the enormous library to build your first lightbox.

Search for textures, backgrounds, icons, infographic templates and much more by selecting from the drop down menus on the left, or by entering a key word that relates to the type of clip you’re looking for.

image 1

Here you can roll over an image, see a larger version of it, and add it to a lightbox by clicking “Add to Lightbox.”

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Next a pop-up will allow you to add the clip to a lightbox you’ve already created, or it will allow you to create and name a new one.  Name the lightbox something that relates to what you’re working on, or give it a title that will help you easily recall where you’ve stored certain clips. After typing a name, click “Add a new Lightbox” to finish.

image 3

You can also click on a specific clip and then add it to a lightbox, or create a lightbox by clicking on the grey “Save Now” button.

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You can refer to the lightboxes you’ve created and favorites you’ve saved by selecting the “All Lightboxes” button in the upper right corner.

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Click anywhere on a lightbox or lightbox title to open it. Share your project bins via email or social media using the link provided at the top in blue text.

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If you are using lightboxes for a project currently and want to get secure feedback from client, upgrade now to a Premium Subscription.

Have fun searching for additional vectors and images. You can add them to any of the bins you’ve created or keep creating new ones. It’s that easy!

Here’s a sample of a lightbox we created including 20 staff favorites.

135-1013-A0137vintage-web-design-bubbles-913-2046 (1)big-vector-set-of-premium-quality-labels-913-29748-1013-A0050

To really enhance your lightboxes, focus on a specific theme or topic when clip hunting. If you get distracted or find inspiration elsewhere, that’s ok too because you can just as easily create a separate lightbox to organize what you find.

It also helps to be selective about which images you add so the collections are all curated to your liking.

If you have any questions about lightboxes, or anything else on the Graphic Stock site, feel free to reach out to support@videoblocks.com. If you have a collection that you’re really excited about or proud of, share it with us at social@videoblocks.com or tweet to @GraphicStock_ and we’d be happy to share your collection!

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Brian PlattGraphic Stock New Feature Announce: How To Create Lightboxes

Are Estimates and Invoices Costing You Clients?

by Brian Platt on March 10, 2014 2 comments

Are Estimates and Invoices Costing You Clients?

If you’re in the design business—or, really, any business—you’ve probably learned a few things about clients: they want as much as they can get for free, password and they want to know that the money they do spend is going to a dedicated professional.

Graphic Stock can help you with the free bit. We can also help you save time and increase profitability.

Today, we want to share some tips to help you gain an edge in the 70-465 way your value is perceived.

Kick Up Your Correspondence

To demonstrate your highest value as a vendor, it’s important to establish professionalism with every bid, proposal, estimate, invoice, and point of visual or written contact (in print and online).

Why? Because if you come off as uninspired or amateur in your first pre-sale impression, what reason will your prospects have to offer a second chance? And if your post-sale mailings and invoices appear unprofessional, how likely is a customer to separate this emotion from your actual product or service?

Consider the differences between typesetting all of your messaging in Times New Roman (or, heaven forbid, Comic Sans) and instead making use of the following:

 

Distinguish Your Brand

Utilizing photos of yourself and/or your team is a great way to showcase your company culture while relaying trust and approachability—but if you don’t have these photos (or you don’t have a team), it’s not a bad idea to approximate with something representative of your trade, credentials, or key market strengths.

NX_electrician_plug_lasso world-health-day_1100012383-1013int

Alternatively, Mustaches

Of course, you could also ignore all this and leverage the undeniable draw of mustaches.

47-1013-A0049

 

 

 

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Brian PlattAre Estimates and Invoices Costing You Clients?

4 Presentation Design Hacks to Make You More Money

by Brian Platt on March 4, 2014 No comments

4 Presentation Design Hacks to Make You More Money

There was a time when you had to spend money to make money—when the size of your bank account dictated the size of your presentations (and, probably, the degree of their effectiveness).

The good news is that this is no longer the case. Price is no longer a barrier, and if you have access to a computer, you have access to the same reds and blues that Arnell Group used to pitch Pepsi’s $1 million logo revamp.

The bad news? Few seem to have capitalized on this advantage. (If you built your last presentation using pre-fab slides, this likely means you.)

Presentation Hack #1: Show and Tell

We’ll take you on your word that the widget you’re selling is a game changer, but your prospective clients probably won’t. It’s likely they’ll need some type of evidence or support—but they might also need a visual…

Educational research has shown that up to 83% of learning occurs visually and that audiences of visual and oral presentations are 55% more likely to retain information than audiences without visual cues—two strong reasons to support your key statements visually.

Charts are often a preferred method for illustrating tangible figures, but don’t forget to illustrate more conceptual advantages like your company’s commitment to sustainability or innovation.

chart growing on grass     185-1013-A0187

Presentation Hack #2: Personalize Everything

Does reading “or current resident” on the address form of a letter build your interest or skepticism?

More specifically, would you rather a prospective client associate you with putting in maximum effort or minimum effort—and with knowing their brand intimately or not knowing it at all?

The more you’ve captured your audience’s culture in your proposal, the easier it will be for them to envision your ideas in action—and appreciate the work behind them.

Take a look at our recent post on creating Smarter Infographics for tips on modifying a stock element to address a specific company or audience.

Presentation Hack #3: Make it Shareable

Before we stray from infographics, ask yourself which is more sharable: several pages of black-and-white text with lots of superfluous wording or the same content trimmed down to a half-page infographic?

There’s no way to guarantee an audience will continue to discuss and circulate your materials after you leave the conference room—but you can increase the odds of this by making it easier for them to do so.

118-1013-A0120     70-1013-A0072

Presentation Hack #4: Be Calculated

Do you normally use the color blue for your backgrounds?

Why not use red this time? In fact, why not use the exact same red your client uses?

You remember what we wrote about personalization, showing effort, and making it easier for your clients to picture your plan in motion, don’t you?

A lot of our graphics come with different color options—but you can always take them further by using your editing software to match any color precisely.

1355-business     collection-of-vintage-labels-and-ribbons-913-502

Download all the images you see in this post here.

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Brian Platt4 Presentation Design Hacks to Make You More Money