How eye-catching is your marketing creative? Does it stand up and demand your audience’s attention—or does it simply blend into the background? Keeping things fresh can be a challenge in today’s overly-saturated advertising world, which is why it’s important to keep learning new design skills and techniques. Vector graphics are the essential building blocks for design professionals—who often rely on time-saving and easily customized royalty-free stock vectors—and Adobe Illustrator is the editing program of choice. So, whether you’re just getting started in the design world or you consider yourself an expert, these tutorials will guide you in your journey to more creative marketing.
Save Time by Mastering Techniques
Every designer has to start somewhere, and mastering certain techniques can expand your skills. Below you will find a mix of basic and intermediate techniques that will speed up your workflow and allow you to focus on creating.
Editing Vector Files
When it comes to designing with Adobe Illustrator, it’s important to know that you can save yourself both time and energy by using customizable vector graphics rather than creating everything from scratch. Learn how to edit vector files, then check out our graphics library to start practicing this crucial skill.
Using the Color Picker and Color Palette
Use the Adobe Illustrator color palette panel to find the best colors to compliment your brand’s colors. Learn how to use the color picker and palette panel in just over 3 minutes.
Joining Paths Three Ways
Joining paths is a useful technique for creating complex shapes and objects. These objects can be used to make logos or icons for infographics. Astute Graphics demonstrates three ways to join paths in only 90 seconds.
Quickly learn how to distort text to make it fit within a shape. This technique will help you create typographic effects for your designs.
Using Clipping Masks
Clipping masks allow you to confine a pattern or image within the boundaries of a shape or letter. Learn how to use clipping masks to place your photos and patterns seamlessly into your designs.
From Illustrator to After Effects
YouTube is now the second largest search engine, and video marketing has become the key to engagement. One of the amazing features of the Adobe programs is their compatibility with each other. Learn how to pull your work from Adobe Illustrator into Adobe After Effects in order to be the ultimate marketing designer.
Tracing with the Pen Tool
It can be difficult to design exactly what your boss or client has in mind, but if they can draw it or photograph it, then you can create it! Mastering the pen tool will allow you to trace even the most detailed images. See the possibilities with this tutorial.
Practice by Creating Marketing Materials
Basic marketing materials can be made with limited knowledge of Adobe Illustrator—this makes them perfect for practicing. As you progress in your development, you will be able to produce more creative marketing materials.
Creating a Typographic Logo
Every business needs a logo, and typographic logos are becoming more and more popular. Typography is a difficult skill to master, but text is fairly easy to create and manipulate in Illustrator. Watch this video to learn the basics of typographic logos.
Creating Your Business Card
Creating a business card is a simple task, and a great place to start practicing making shapes and organizing your work. Use this tutorial to help you get started.
Anyone can make a flyer, but Illustrator allows designers to create clean and creative flyers that will catch their audience’s eye.
Designing an Infographic from Scratch
This tutorial goes through the entire process of designing an infographic and is jam-packed with everything you need to know—including designing flat icons. While it’s nice to understand how each element is made, keep in mind that you can save yourself time by using pre-designed vector graphics.
Explore our unlimited library to find the perfect vectors and photos to assist you in your creative design process. What will you create?
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