The design world has a lot of dos and don’ts—do keep graphics balanced and aligned, don’t use Comic Sans, do design with strong contrast—and most importantly, do keep a clear message. But the beauty of art and design is the freedom to break the rules—at least when it’s done in a purposeful and effective way. Inspired by Nick Slater’s poster designs, we chose to focus on one key element in our design: irony. When done with finesse, this technique can convey a sense of humor and self-awareness that creates an approachable personality—all through design!
As we’re all painfully aware, irony is a term that is often misunderstood—just listen to Alanis Morissette’s song Ironic, for example. But for our purposes it’s quite simple: have the design of your poster contrast with the message. In Mr. Slater’s design, he mixed the message of “Quiet Work Area” with loud colors and playful design elements. The result is fun and approachable. When your message and design contradict, your humor shines through.
Feeling inspired ourselves, we decided to create our own ironic poster using stock graphics.
As this fun poster shows, we don’t always have to take ourselves so seriously. Using irony in your designs and creative work can help set you apart from other companies and solidify your brand identity. We were so inspired, we even gave ironic messaging a shot in a recent video for our sister site, VideoBlocks.
Think you can pull off an ironic design statement?
|Get Ironic with Stock Graphics|