Jordan McElwain

Adobe Faceoff: InDesign vs. Photoshop

by Jordan McElwain on August 3, 2017 No comments

From print to digital and flyers to ads, there’s a lot that you can do in Photoshop and InDesign, but how do you know which one you need to use for your next project? There are two big questions to ask yourself when determining which of these two powerful programs you should use.

 

1. Are you working on a text or photo project?

The general rule of thumb is to use InDesign for text projects and Photoshop for, well you might have guessed it—photos.

InDesign Vs. Photoshop
Download stock photos for your next project

 

2. Do you plan to print your project or publish it digitally?

The general rule of thumb here is to use InDesign for anything you intend on printing and Photoshop for digital projects. InDesign was initially created for print, and it comes ready with basic print layouts. You can add printer’s marks to your projects, and the default color setting is CMYK. Photoshop, while initially created to retouch photos can do so much more. Now, not only can you retouch your favorite photos, but you can also create beautiful digital designs.

General rules are great, but like most things in life, there are some grey areas. Here are project recommendations for when it’s better to use Photoshop or InDesign.

 

Photoshop

  • Retouching and editing photos: Whether you want to remove some blemishes from your a social media profile picture or you need to tame some flyaway hairs on your professional headshot, Photoshop is the right tool for you.
  • Developing design mockups: From websites to mobile apps, this is the go-to program for creating beautiful digital layouts.
    Creating digital marketing materials: From ad creatives to the perfectly sized photos for social, Photoshop allows you to resize, add text, and export images that are optimized for web-based platforms.

 

InDesign

  • Laying out text-heavy projects: InDesign was intended for publishers, so if you are working with a large amount of text, then you should be using InDesign. Some specific projects that apply here are newspapers, magazines, and eBooks. Whether these are being printed or published digitally, it doesn’t matter.
  • Manipulating text: Do you remember those cool poems that had the text tightly wrapped around a guitar or a heart? InDesign has more capabilities when it comes to wrapping text around or framing text inside irregular shapes.

 
To learn more about how to use Photoshop, check out these beginner’s tutorials and our guide to Photoshop keyboard shortcuts.

Once you know the basics, test out your new skills on our royalty-free stock images.

 

Start with Stock Photos

 

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Jordan McElwainAdobe Faceoff: InDesign vs. Photoshop

Farm Fresh Vectors and Photos for Marketing to Local Foodies

by Jordan McElwain on May 8, 2017 No comments

April showers bring May flowers and also mark the opening of farmer’s market season, berry picking, and food trucks. With the sun shining and the last few snowflakes long melted, people are shedding their heavy jackets for sundresses and al fresco dining. And many people start their search for the perfect farm to table restaurant, put your business front and center by using farm fresh vectors and photos to cultivate a loyal client base.

Today’s menu features four ways to use our farm fresh images to entice the appetite of your local foodies. These beautiful farm vectors and photos can be used to market everything from locally raised eggs to pony rides—our collection has it all. Bon appétit!

 

Refresh That Menu

Spring cleaning isn’t just for the house, if your menu is older than grandma’s boysenberry jam or if you’re finally ready to make the leap to all organic, then it may be time for an update. Check out these photos and vectors to rejuvenate your menu.

 
Farm Raised Baby Carrots

farm photo - carrotsDownload this Baby Carrots photo!

 
Fish

farm image - fishDownload this Fish photo!

 

Label Yourself

After local food lovers have tried your prize-winning pickles, make sure they know how to find you again. Delectable labels for your artisanal jam jars and stickers to seal in that farm fresh flavor will solidify the memory of your farmer’s market stall to foodies who visit. Add your farm’s name to the following vectors and photos for a great way to increase customer loyalty.

 
Organic Farmer Farm Produce Harvest Retro

farm vectors - woman farmerDownload this Organic Farmer photo!

 
Vintage Tractor with Farmer Driving

farm vectors - tractorDownload this Tractor photo!

 
Stylish Farm Fresh Flyer Template

farm vector flyer

Download this Farm Fresh photo!

 

How It’s Made

Local foodies love to learn about the food they eat and how it was made. Showcase your farm’s organic process with local food lovers via these vectors and photos.

 
Farm Raised Brown Chicken Eggs

farm images - fresh eggsDownload this Brown Chicken Eggs photo!

 
Raw Duck with Vegetables Stock Image

farm images - duck for cookingDownload this Raw Duck photo!

 

Pick Your Own

Let everyone know what’s in season and ready to be picked with our final set of photos and vectors. Instagram has thousands of pictures of people happily picking fruit at farms all over the world. Make sure your farm is hashtagged by marketing it with the help of these fresh photos and vectors!

 
Market Tomato Baskets

farm images - tomatoesDownload this Tomato Baskets photo!

 
Eggs Background

farm images - eggsDownload this Eggs photo!

 
You’ve seen crops of our ideas, now show us yours! Help your marketing flourish with our farm collection!

 

Get Farm Fresh Images

 

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Jordan McElwainFarm Fresh Vectors and Photos for Marketing to Local Foodies

Step Up Your Content Marketing with These 15 Authentic Stock Photos

by Jordan McElwain on April 29, 2017 No comments

If words are the notes of content marketing, then photography is the melody. Blending together content that cuts to the core with engaging imagery that connects emotionally isn’t easy—and keeping an editorial photographer on standby to capture these moments for every project isn’t exactly budget-friendly. That’s why everyone from bigtime agency execs to creative teams of one rely on stock photos to supplement, highlight, and bolster their projects.

Of course, not all stock photography is the same. In the yesteryears of the advertising industry, stock photos called up all sorts of canned, cliche, and overly-posed imagery—yet, today’s audiences are looking for something more real and authentic. In our bright digital future, consumer audiences are global and diverse, encompassing many walks of life and personal experiences–and they’re looking for content that reflects this.

So throw out that canned photo of an impossibly skinny woman laughing while she eats salad, or that overly posed shot of smiling businessmen looking at unlabeled pie charts—it’s time to connect with your audiences using imagery that’s real.

To help you better understand what we mean, here are 15 authentic stock photos your audience is bound to connect with.

 
1.
authentic stock photos

Not everyone in the world goes to work in a business suit—or even to a stereotypical office.
Download this photo.

 
2. authentic stock photos
What parent hasn’t seen this face at dinner time before? Businesses and brands can use this photo to advertise a family travel package or to portray disdain for a specific topic or service.
Download this photo.

 
3. authentic stock photos
Not every photo about parenthood should show the highlights. Connect with your audience by sharing in a potentially frustrating experience.
Download this photo.

 
4. authentic stock photos
If you’re an educator or offer tutoring, school supplies, or simply want to convey the message of what it is like to lose interest in something, this photo does the trick. Pair it with a good headline like “10 Ways to Break the Habit of Boredom,” and you have yourself the perfect imagery for marketing purposes.
Download this photo.

 
5. authentic stock photos
The majority of the working world starts their day with a cup of coffee or tea. Share in that relaxing moment with them.
Download this photo.

 
6. authentic stock photos
Instead of sharing images of already fit and toned people, why not share the ‘in progress’ action shots of what it’s really like to get into shape? This image exemplifies both the struggles and the conquests of living a healthy lifestyle.
Download this photo.

 
7. authentic stock photos
As authentic as it is charming, this granny and grandkid scene captures a special moment in time when two generations meet together.
Download this photo.

 
8. authentic stock photos
Binge watching TV is a cultural touchstone for most of today’s consumer audiences. This photo shows the trance-link state we all enter when hour three rolls around on our Netflix binge.
Download this photo.

 
9. authentic stock photos
Families are unique and full of character—not bland like 1960s television families—capture their essence and connect with your audiences using photos like this.
Download this photo.

 
10. authentic stock photos
This hockey player makes a competitive, and brutal, sport look more like dancing rather than something only tough people can do. You can use it to capture emotions like hope, determination, and perseverance.
Download this photo.

 
11. authentic stock photos
Family time is never perfect, but it always produces lifelong memories. An authentic action shot like this one with a family at the beach playing in the water together, can create that sense of connection and bond that we all crave.
Download this photo.

 
12. authentic stock photos
With so many different occupations in the world, advertising often misses the mark by limiting its imagery to only men in business suits. Capture the world as it really is with photos of many different jobs and work settings.
Download this photo.

 
13. authentic stock photos
Love comes in all shapes and sizes—something that modern advertising is just beginning to understand as it becomes more inclusive, using photos like this to connect with previously ignored consumer audiences.
Download this photo.

 
14. authentic stock photos
Like it or not, technology has become fully integrated into our daily lives. Use tech-lifestyle images to promote online experiences.
Download this photo.

 
15. authentic stock photos
Move aside Millennials, here comes Gen Z. Today’s youth is tomorrow’s future—use this photo to connect with the world’s newest consumer demographic.
Download this photo.

 
Building an authentic connection with your audience is the key to good, strategic, marketing. Use these authentic stock photos to connect your audiences to your brand and enjoy better results for it.

 

Get Real with Stock Photos

 

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Jordan McElwainStep Up Your Content Marketing with These 15 Authentic Stock Photos

21 Mesmerizing Stock Nature Photos Worth Sharing

by Jordan McElwain on March 1, 2017 No comments

One of the amazing things about stock nature photos is that they allow us to appreciate the beauty of the world through the eyes—and lens—of an artist. Sometimes all we need to think positively and feel inspired is a different perspective, so we’ve gathered 21 mesmerizing nature photos for you to share with your friends, family, and followers to give them a few friendly reminders from Mother Nature herself.

Pair these photos with cute quotes and inspirational advice to raise engagement levels on social media, download them and share them with friends and family when they need a pick me up, or choose some to create your own personalized stationery.

These beautiful nature photos are just a few of our favorites from the our stock images library. Download this set, then check out all of the awesome stock photos and graphics we have to offer.
 

1. This delightful frog will inspire you and your running buddy to hop back into your training.

tree-frog-nature-photo
Download and share this image.
 

2. This photo will help you remember that there is beauty in life even when you can’t see it clearly.

stock nature image - foggy photo
Download and share this image.
 

3. These frost-fighting leaves will remind you that anything is possible.

Stock nature photos - frosty leaves
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4. Sometimes you have to visit some place remarkable to enjoy things you may not normally enjoy.

Nature Stock Photos - iceberg in greenland
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5. This beautiful night sky is enough to make anyone want to go on a camping trip in the mountains to go stargazing.

Stock nature photos - space photos
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6. This serious clownfish can help you remember to just keep swimming through life because that anemone “Can’t touch this.”

nature photos - clownfish
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7. Sometimes if you are struggling with achieving your goals, you just need to “Let it go” like Elsa.

nature stock image - photo of cold frosty weather
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8. Try to visit new places and see new things.

stock nature photos - red rocks in southwest US
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9. Whether it’s going on a cruise or just staring at this beautiful photo of a sunset, find a way to escape when life gets stressful.

stock nature photo of sunset on the ocean
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10. Remember to stop and take things in every once in a while—like this amazing view.

nature stock photos - landscape images
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11. No matter how dark (and cold) things may seem, there is brightness just around the corner.

nature stock photos - sunflower field
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12. The more you explore, the more hidden gems you’ll find.

nature stock photo of a natural waterfall
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13.Learn to appreciate things even if you don’t understand them—like how a boat can float on water.

nature stock photo of a boat on foggy water
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14. There is something to enjoy in every season.

nature photos of fall leaves
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15. You have to get through the rocky times to enjoy the smooth ones.

nature stock photo - rocks on a beach
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16. Enjoy the company of others.

stock nature photo trees in a forest
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17. But remember to spend some time alone as well.

nature stock photo of a tree
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18. Each day is a new beginning–-don’t let the past hold you back.

nature stock photo of a sunrise on the beach
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19. Yellow isn’t just for gender neutral baby gifts.

nature stock photos - yellow flowers
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20. Remember that being different is what makes us beautiful.

nature stock photos - shells on a beach
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21.Remind your followers to get lost every once in awhile.

nature stock photos for wanderlust
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Nature is beautiful, and taking the time to stop and appreciate it will help you stay relaxed and inspired. Share these photos with your friends to brighten up their days.

 

Start Sharing

 

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Jordan McElwain21 Mesmerizing Stock Nature Photos Worth Sharing

11 Must-Have Vector Graphic Tutorials for Creative Marketing

by Jordan McElwain on February 9, 2017 1 comment

How eye-catching is your marketing creative? Does it stand up and demand your audience’s attention—or does it simply blend into the background? Keeping things fresh can be a challenge in today’s overly-saturated advertising world, which is why it’s important to keep learning new design skills and techniques. Vector graphics are the essential building blocks for design professionals—who often rely on time-saving and easily customized royalty-free stock vectors—and Adobe Illustrator is the editing program of choice. So, whether you’re just getting started in the design world or you consider yourself an expert, these tutorials will guide you in your journey to more creative marketing.

 

Save Time by Mastering Techniques

Every designer has to start somewhere, and mastering certain techniques can expand your skills. Below you will find a mix of basic and intermediate techniques that will speed up your workflow and allow you to focus on creating.

 

Editing Vector Files

When it comes to designing with Adobe Illustrator, it’s important to know that you can save yourself both time and energy by using customizable vector graphics rather than creating everything from scratch. Learn how to edit vector files, then check out our graphics library to start practicing this crucial skill.

 

Using the Color Picker and Color Palette

Use the Adobe Illustrator color palette panel to find the best colors to compliment your brand’s colors. Learn how to use the color picker and palette panel in just over 3 minutes.

 

Joining Paths Three Ways

Joining paths is a useful technique for creating complex shapes and objects. These objects can be used to make logos or icons for infographics. Astute Graphics demonstrates three ways to join paths in only 90 seconds.

 

Distorting Text

Quickly learn how to distort text to make it fit within a shape. This technique will help you create typographic effects for your designs.

 

Using Clipping Masks

Clipping masks allow you to confine a pattern or image within the boundaries of a shape or letter. Learn how to use clipping masks to place your photos and patterns seamlessly into your designs.

 

From Illustrator to After Effects

YouTube is now the second largest search engine, and video marketing has become the key to engagement. One of the amazing features of the Adobe programs is their compatibility with each other. Learn how to pull your work from Adobe Illustrator into Adobe After Effects in order to be the ultimate marketing designer.

 

Tracing with the Pen Tool

It can be difficult to design exactly what your boss or client has in mind, but if they can draw it or photograph it, then you can create it! Mastering the pen tool will allow you to trace even the most detailed images. See the possibilities with this tutorial.

 

Practice by Creating Marketing Materials

Basic marketing materials can be made with limited knowledge of Adobe Illustrator—this makes them perfect for practicing. As you progress in your development, you will be able to produce more creative marketing materials.

 

Creating a Typographic Logo

Every business needs a logo, and typographic logos are becoming more and more popular. Typography is a difficult skill to master, but text is fairly easy to create and manipulate in Illustrator. Watch this video to learn the basics of typographic logos.

 

Creating Your Business Card

Creating a business card is a simple task, and a great place to start practicing making shapes and organizing your work. Use this tutorial to help you get started.

 

Designing Flyers

Anyone can make a flyer, but Illustrator allows designers to create clean and creative flyers that will catch their audience’s eye.

 

Designing an Infographic from Scratch

This tutorial goes through the entire process of designing an infographic and is jam-packed with everything you need to know—including designing flat icons. While it’s nice to understand how each element is made, keep in mind that you can save yourself time by using pre-designed vector graphics.

 
Explore our unlimited library to find the perfect vectors and photos to assist you in your creative design process. What will you create?

 

Get Creative with Vectors

 

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Jordan McElwain11 Must-Have Vector Graphic Tutorials for Creative Marketing